Strategic Marketing Manager, Asia Pacific

Job Details

Job Ref:
41 Shipyard Rd, Singapore, SGP 62813
Marketing / Communications
Employment Type:
Full Time


Key Responsibilities:

  • Develop a comprehensive view of the regional market and bring market insight to frame Asia business strategy in support of Teknor’s growth vision and roadmap.
  • Identify megatrends and emerging market/customer needs that will drive new business development and new product development efforts.
  • Assessing and analysing market, customer, geography and competitor to define ‘where to play’.
  • Provide insights based on validated market information to define ‘how to play’.
  • Develop and implement market strategies/plans to grow new business, and to protect and develop existing business.
  • Translate market requirements into marketing strategy, develop market initiatives and facilitate strategic options with business & commercial team.
  • Collaborate with business and technical team to translate customer needs into product requirements and build long term product roadmap.
  • Partner closely with integrated team of business directors, business development managers, segment managers, sales managers and technical managers to articulate & implement market plans.
  • Develop and execute go-to-market strategy for key businesses.
  • Bring Asia Pacific insight in global marketing teams to support effective development of global strategies and plan.
  • Collaborate with global marketing team in implementation and execution of regional plans.
  • Support development of brand and brand strategy for Asia Pacific.
  • Collaborate with global teams to develop and implement digital & content marketing efforts.
  • Build strategic long-term partnership with key industry players and influencers.
  • Perform business in accordance with regulations, company policies, procedures and demonstrate highest ethical and professional standards to uphold Teknor’s excellent reputations within the business community.


  • An experienced strategic marketer with core competencies in market assessment, market mapping, market & segment strategy development, customer led innovation, value mapping, value chain analysis, voice of customer, validating value proposition & opportunity size, and developing go-to-market strategy.
  • Ability to perform primary & secondary market research to develop a deep and broad understanding of the market.
  • Have hand-on approach.
  • B2B marketing experience.
  • Strategic and creative thinker with strong analytical ability.
  • Ability to communicate strategic plans to key stakeholder in matrix organisation.
  • Strong communication skills, influencing skills, and excellent interpersonal skills. Ability to engage across all levels in organization, manage conflicts and get things done.
  • Excellent organisational skills, ability to multitask and proven ability to lead/manage complex projects within timeframe.
  • Strong team player with ability to build followership and ability to work in a matrix organization.
  • Strong track record of delivering results for sales and growth.
  • Demonstrated experience of senior stakeholder management.
  • Ability to coach and mentor teams.
  • High ethics and integrity.


  • At least 10 years of experience in strategic marketing and in business development functions in multinational organization.
  • Preferably, 10+ year of experience in speciality plastics or chemicals industry.
  • Exposure to and strong knowledge of working across Asia Pacific markets.
  • Experience working with international teams from the US, Europe and Asia.
  • Cross regional and cross-cultural working experience across Asia Pacific.
  • A degree in engineering or chemistry and an MBA.
  • Ability to travel about 40% of time within and outside region.

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